​The Story of Spot


Who are we? We are industry leaders.  We are movers; and we are shakers.  We are pioneers in our respective fields.
You will find that we are passionate about our services and strive to offer you a great experience every time you visit us. 
 
We follow industry leading Best Practices within our salons to ensure your grooming is delivered with safety and quality. We pledge to follow the National Dog Groomers Association Standards and Code of Ethics in all encounters with our customers and their pets.  Our salons are Safety Certified Salons with the American Kennel Club.  This means that you can rest assured that we follow voluntary guidelines to ensure that your pet returns to your care as safe as possible.
Grooming is an unlicensed and unregulated industry.  While anyone can call themselves a groomer, we hold our employees to a higher standard.  We pride ourselves on voluntary education, certification, and strive to provide our employees with opportunities to achieve their career goals.
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Every Team Spot member is an employee- not an independent contractor. They are properly trained, insured, and equipped to provide your pet with an exceptional experience. We believe a stress-free environment for your pet begins with a happy workplace. 

We will always strive to meet your requests however will never sacrifice the health or well-being of an animal for the sake of vanity. We work together with our clients to develop realistic goals for their pet's coat maintenance schedules and lifestyles.
"Earn your leadership every day." -Michael Jordan

William Berry

William has over 30 years of senior management in the banking, merchant services, software, and pet services industry with a focus on unparalleled leadership and management experience in relationships with financial institutions, associations, and software to industry leaders.

​William  brought extensive knowledge of business and financial growth to the partnership of See Spot Grooming since its 2012 inception. He oversees the financial end along with the daily management of business relations- from accounting, legal, trademark, and vendor relationships to Team recruitment and retention. 

William brings a growth mindset and critical eye from outside the pet industry- which offers a perfect blend of professionalism and objectivity. From forward facing outlooks to business management, William's lifelong involvement with leading corporations has proven a valuable tool in See Spot's growth.

Moving with a key team through multiple corporate mergers and acquisitions, William lead the national banking acquisition team for Bank of America's Merchant Services Division. There he learned the value of relationships with customers, team members, and every step between.

Professional pedigree and experience are the cornerstones of his daily contribution within the See Spot Team.

Khris Berry

The See Spot brand was established in 2012, driven by Khris’ 33 years in pet services, including the grooming industry, her training as a canine behavioralist, and many years of offering grooming education and training industry-wide.  She has a number of industry credentials and is an active advocate in trade associations focused on improving the professionalism of the grooming industry.  Khris worked with  the American Kennel Club (AKC) to develop their Safe Handling course for groomers, and she continues to teach the course periodically as well. Khris served as the Director of Grooming for the World Pet Association- a not for profit headquartered in the Los Angeles, California area- and worked tirelessly to develop and promote programs for groomer education and advancement all across the globe.

Her strong educational focus and process orientation has led to extensive curriculum development, and clearly defined and documented systems to support See Spot operations.

Khris has been awarded the Pet Age Vanguard Award, Women of Influence, multiple nominee of prestigious Barkleigh Honors Awards- Contribution to the Industry, Speaker of the Year, Journalist of the Year, and Book of the Year, and is an advocate for groomer standards and pet safety.



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Josh Aaron

Josh Aaron is the Operations Manager for all See Spot Grooming locations. He assists with administrative duties such as payroll, bookkeeping, HR, financial reporting, as well as manages valuable relationships with product and equipment suppliers. He manages the See Spot point of sale reporting and daily reports as well. A valuable resource for See Spot Employees, Josh is integral to benefit solutions such as Health, Vision, Dental Insurance, and Paid/Flex Time off options. 

With a background as a Canine Behaviorist, Josh co-authored "The Rosetta Bone: Decoding Canine Social Dynamics" and adds valuable insight to the See Spot Animal Handling and Safety protocol. 

As a Veteran of the United States Air Force, Josh leads the way for See Spot opportunities for former members of the United States Armed Forces. Having served our country with 2 tours of duty in Afghanistan and as a Crew Chief on the Air Force fleet of C-130's, Josh brings operational and organizational skills that are a daily asset to all staff members of See Spot.

Having begun his lifelong involvement with training dogs as a young child, Josh has assisted countless families both professionally as a dog trainer and now professionally by supporting the Groomers of See Spot.

Amanda Aaron

Amanda is one of the inaugural Spots—she joined Team Spot in its very first year (2012), and was a huge part of the team back in Kentucky!  She and her husband, Josh, decided to expand the See Spot brand and move it to Florida with their family in 2015. 
Amanda Aaron serves as Regional Manager and Brand Ambassador for the See Spot Florida locations. She manages customer relations, new and existing groomer education, and quality standards for the See Spot brand in the Florida market. She is an industry speaker, educator, nationally ranked dog show exhibitor and breeder, and brand influencer for Zolitta Shears- an International Shear and Tool company.

Amanda’s favorite part of her job includes helping groomers better themselves, and building bonds with her clients (human and canine, alike).  Amanda is an award-winning competitive groomer.  She co-wrote a monthly column in Groomer to Groomer Magazine, and enjoys teaching groomers across the country on various platforms. 

She also breeds and exhibits Bichon Frise in AKC events under the kennel name Siren.  She has excelled in the AKC show ring, winning many top honors with dogs she bred.  

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Brittney Valle

Brittney has been at See Spot since the year of its birth.  She was raised in the pet industry, but pursued grooming as a professional career in 2011. 

She achieved the status of Nationally Certified Master Groomer with the National Dog Groomer’s Association in 2015 and has helped mold See Spot’s internal grooming apprenticeship. Brittney has won many awards, placements and wins at grooming competitions across the country, as well as exhibiting her Miniature Poodles in AKC events under the kennel name "Camarada".  She was a contributing author for Groomer to Groomer Magazine and wrote a monthly grooming tutorial on how to achieve her style.  She uses multiple online platforms to educate groomers across the globe. 

At a grooming table, she was known for her distinctive style, but her favorite part of grooming was being entrusted in the care of puppies at a young age and building a positive foundation for grooming for the rest of their lives.  Away from her table, Brittney is known as the “guidance counselor” for See Spot’s groomers—whether it be to help them grow their technical skills, set goals for achievements, or coach them on how to best serve their clients or create a positive work-life balance. 

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